7 Video Marketing Tips for Your Small Business

Video marketing is one of the most effective methods to boost the growth of your small business. Marketers claim that video provides the best ROI (Return on Investment) for social media marketing efforts compared to other formats.

Moreover, two-thirds of consumers prefer a brief video over any other format to learn about a product or service. An astounding 84 percent of customers said they were influenced to buy a product or service after watching a brand’s video.

In case you are wondering about the best and most effective video maker, then we would like to draw your attention to one of the most comprehensive and easy-to-use video makers, InVideo. With the help of this tool, one can create an engaging video in just 5 minutes. The best part is that even a newbie can use this fantastic marketing video creator.

Now that you know such a video editor exists, let’s look at seven incredible video marketing tips for your small businesses.

Let’s begin….

7 Video Marketing Tips for Your Small Business

Set up a posting schedule

Viewers want frequent content updates, so think of them as campaigns instead of releasing videos at random. Plan stories that you can tell in advance and divide them into segments, releasing a new update each week.

Create a publication schedule when you’ve finalized the content of your videos. Establishing and sticking to a consistent posting schedule will encourage your viewers to return for more content. You may also spread out your videos over time and utilize them to build anticipation for a big product launch or an exciting announcement.

Continue to release new campaigns following your publishing schedule to keep your followers engaged in your content. Consistent and informative content also assists your company in establishing itself as an industry leader.

Make the purpose of the video clear

If you want your videos to receive more views, you need to provide viewers with enough information to determine whether or not they will watch them.

According to John Bottom’s blog, people skim titles before viewing a video. Apart from the title and description, however, the video is a complex format to look at. The audience will not watch a 5 to 10 min video directly; instead, before watching the video, they prefer to scan 2-3 lines of text or image that provide a brief about the video.

So, what is the best way to get the attention of viewers?

Create a summary that is factual and informative. For example, describe three to four advantages for viewers watching the video. You can also map significant points if it’s a story.
Make an effort to transcribe your videos. This way, people can read the information in a written format first, and then watch it if they want. Additionally, you will assist search engines to crawl your videos, which they will not be able to do unless supported with text.

Make a powerful statement in the first three seconds

According to Facebook for Business, 65 percent of individuals who view the first three seconds of your marketing video will watch the entire video. Forty-five percent will just watch for 30 seconds.

You might have the most beautiful, compelling marketing message later in your video, but if the first 3 seconds don’t catch your audience’s attention, the entire video will go unnoticed.

Try incorporating an attention grabber at the start of your marketing videos to make them stand out. You could also include an emotional appeal in your video to entice your viewers.

Use SEO-friendly content in your videos

When someone searches for your brand and a specific term, you have a chance to appear numerous times in the same search result because Google indexes YouTube videos.

You can include keywords in your video descriptions to help optimize your videos. You may also include shortened links with calls to action that direct them to your website or a landing page, with a special offer. Furthermore, you can also use YouTube’s tagging tool, which assesses the relevance of your videos and puts them together. This will make your video appear as an “associated video” to users watching comparable topics.

Add calls to action

Make sure your videos have calls to action. For example, let them know that you want them to go to your website or follow you on social media.

If someone is speaking in the video, it’s a great way to get them to provide viewers with some direction. You may also incorporate text in your videos that direct visitors to your website for further information.

Customers may like your content, but you’re likely wasting time and money if they don’t know what to do with it afterward. It’s simple to include a call to action, and it can lead to conversions that would be impossible otherwise.

Incorporate live video

All small businesses demand brand awareness, expansion, and client loyalty. All of this may be accomplished through video marketing.

Although there are several video marketing strategies for small businesses, live video interaction with your audience is one of the most impactful strategies to help you stand out from the crowd. Undoubtedly, there is no better method to engage with your audience than to talk directly to them.

You may engage with your audience and consumers at any moment with the help of live streaming. Moreover, you can enable live video to organize a real-time Q&A session with your audience. Such Q&A sessions are an excellent way to make your audience feel like they’re a part of something special while also establishing yourself as an expert in your field.

Examine how well you performed in your video

Without analytics, no online marketing strategy can be successful.

If you generate many videos, you should track your video marketing efforts and make informed decisions about enhancing them.

You may use YouTube Analytics and Google Analytics to measure the success of your videos and discover more about views, traffic sources, total watch time, and how to identify your most popular videos. You may also use the SE Ranking position tracking tool to track your YouTube ranks.

Additionally, you may assess your overall brand awareness by looking at the total amount of views, shares and mentions.

Wrapping up

It’s not as difficult as it looks, right? With the help of the aforementioned seven video marketing strategies, you can easily increase engagement, grow traffic, and boost conversions for your business in no time.

Creating high-performing videos requires time and effort. However, with the appropriate video content strategy and a little innovation, you can leverage its ability to convey inspirational stories and motivate people to watch, and take necessary action. So, get ready to unleash your creativity and watch your conversions skyrocket.